“Top MLM Industry Rankings.”

Daren Falter announces his “Top MLM Industry Rankings.”

How to Select the Right Product Industry
Bird’s Eye View of MLM’s Top Industries
Top One Hundred Companies Snapshot


By Daren C. Falter, Author of How to Select a Network Marketing Company
Before I updated my study, I took a bird’s eye view snapshot of the industry. I generated a list of the top one hundred most successful and popular network marketing companies in existence today. These companies represent over 90 percent of the product volume and profits flowing through network marketing. Companies qualified to be on the list through annual sales volume, longevity, total number of distributors, good press, and solid marketing. For fun, I broke these companies down by industry. The results are very interesting.
I found that seventy-five out of these one hundred companies were primarily marketing nutritional supplements, although about one third of these companies also had personal care products in their line as a secondary focus. Only nine of these companies lead with personal care product and/or cosmetics, while three focused on household consumables, two were telecom companies, and two focused on financial services. Not only is nutrition still the king of the hill, but compared to the last edition of this book, nutrition is actually gaining ground in overall sales and retention while all of the rest of these industries have fallen back substantially.
Top One Hundred Companies Snapshot Study—Primary or Core Product Line
75%   Nutritional Supplements (34% of these companies also have personal care as a secondary focus)
9%       Personal Care/Cosmetics (43% of all companies reviewed had nutritional products as a
complimentary line)
3%       Household Products (as a flagship)
2%       Telecomm
2%       Financial Services
9%       Other
The Final Score
Based on a review of the above criteria, here is a list of industries ranked in order of profitability, stability, and long-term growth potential.
The A List: Top network marketing product industries
• Nutritional Supplements and Health Products
• Personal Care Products (Skin Care, Hair Care, Body Care)
The B List: Other popular, less profitable, less stable industries
• Household Products (if products are very unique and environmentally friendly)
The C List: Alternative MLM industries with some exposure and appeal, but not yet stable
• Telecommunications (residential and commercial long distance, pre-paid cards, cell phones)
• Financial Programs (financial planning, debt elimination, investments, asset protection)
• Travel and Vacation Programs
• Legal Services (identity protection, pre-paid legal services, wills)
• Buying Clubs and Catalog Shopping
The D List: Industries with extremely limited exposure in network marketing
• Computer Hardware and Software*
• Internet Access and Services (hosting, dial-up, marketing)*
• Books, Reports, Newsletters, and Publications
• Water and Air Filters
• Buying Clubs and Catalog Shopping*
• Lead Generation Programs
• Jewelry, Gold, Silver, and Collectibles
• Satellites (Hardware and Service)
• Automobile and Auto-Care Products
• Home and Personal Security Products
• Electronics and Appliances
• Grocery and Coupon Programs
• Information Services*
• Clothing, Fashions, and Lingerie
• VideoMail Services
*Up-and-coming industries with future potential, yet absolutely not proven in today’s market
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News! Yoli Australia, Yoli Malaysia, Yoli Indonesia, Yoli Thailand

Daren Falter recently launched a new company called Yoli. We will be introducing an incredible new nutritional formula. The founders of Yoli are Robby Fender, Daren Falter,  Corey Citron, and Michael Prichard. To find out more about The Better Body Care Company  visit www.xanado.biz
Peter Kroesche is one of the  few “hand selected” Leaders that were invited to launch this new company … both here and Australasia. You can benefit by joining us and this fast moving, diversely qualified professional team! With a background in the Administration, Tertiary educated in Finance/Management and notable success in the industry. Peter is interested in you living your best life.
Join this exciting home business opportunity today.
Click Here for more information.

“Selecting the Best Product Industry.”

How to Select the Right Product Industry
MLM Insider Secrets to Selecting the BEST MLM
By Daren C. Falter
In his book The Ideal Business, network marketing researcher and author Rod Nichols makes it crystal clear: “Historically, the best products have been nutritional supplements and skin care. They are the most highly consumable and also fit the growing needs of the Baby Boom generation.”5 All of our research points to the health and wellness industry as the top profit industry of this century, literally dominating the direct sales/network marketing landscape. Personal care products are usually a secondary line of products within companies that primarily distribute nutritional products.
No one is following the health trend closer than economist and best-selling author Paul Zane Pilzer, author of The Wellness Revolution. In Pilzer’s book, he states, “If Baby Boomers are spending all this money on things that simply remind them of when they were young, think of how much these boomers will soon spend on wellness products and services that actually make them young or slow the effects of aging. It’s easy to see why boomers are about to add an additional $1 trillion to our economy as they seek to preserve what they hold dearest … Over the next ten years alone, boomers will increase their spending on existing wellness-based services from approximately $200 billion to $1 trillion or more.”6
Faith Popcorn, trend analyst and best-selling author, has an interesting comment on this topic. She states, “Watch the entire food industry change. Food, prescribed in doses, will be preventive medicine. ‘Foodaceuticals’ will blur the edges between drug therapy and nutrition; daily-dose soups or drinks will give you prescribed doses of anti- oxidant beta-carotenes, or therapeutic doses of anti-disease nutritives, or even mood- enhancers.” 7
I’ve included the previous quotes as to not appear bias on this subject. But if you’re not convinced, there’s no need to take my word on this. Simply seek out the economic experts’ opinions on this subject as you make your final choice and I’m convinced that you’ll come to the same conclusion.
Here’s a review of some of the key principles and strategies I use to always select the
BEST product industry.
1.   Virtually any product or service can be offered through network marketing. The possibilities are endless. However, most of these industries are not viable and will leave you with disappointing results.
2.   Profitability in services will change in the future, but it hasn’t yet. Most services and intangible product businesses are characterized by quick growth for two to three years before they go out of business or experience a major dip in sales. Your first step in choosing the most profitable network marketing program is to eliminate services from your list of considerations.
3.   Although the home party plan is a viable home business option, I don’t recommend it to my network marketing clients unless it’s one of the very small number of companies that behave more like a traditional network marketing compensation plan.
4.   Network marketing support companies consist of companies who offer products and services designed to support other network marketing companies, like leads generation programs, Web site systems, and phone support programs. These programs are highly volatile and should be avoided.
5.   Avoid any product industry involving gasoline, satellite TV, gold coins, CD/DVDs movies or music, sporting goods, vacuum cleaners, home appliances, electronics, search engines, gas, water and sewer, cigarettes, or any other industry that has never been successful in network marketing. Focus on proven industries only.
6.   Products marketed through MLM must be unique and exclusive to one company. Commodities are too common and uniform to be considered viable MLM products. Examples of commodities might be oil, electricity, grains (like wheat and barley), metals, pork bellies, orange juice, computer chips, and even bandwidth. Also avoid utilities like electricity, water, gas, sewer, and phone service.
7.   Avoid gold and silver programs. No gold coin program has ever survived as a network marketing product. Not only do gold and silver have all the problems of other commodities, but the SEC regulates them. Distributors can easily violate the laws of the SEC while promoting these products, without even knowing the violations.
8.   To become a successful network marketer, you must learn how to pick a successful product. There are many reasons for selecting one product over another. However, you must take the focus off of you and your needs, and learn how to select products and services that benefit as many other people as possible. Market to the masses.
9.   Success leaves clues! Learn how to study successful business models and take notes on how they do business. Through this process, you will be able to determine what the marketplace is demanding today and what it is not.
10. There are seven fundamental characteristics that must be considered when choosing a long-term wealth-generating product or service. I call them Daren’s Seven Secrets. A product must be:
a.  Emotional: The product or service must induce a positive mental or physical change that results in an emotional attachment to that brand.
b.   Consumable: The product or service must be regularly used up and replaced on a monthly, weekly, or even daily basis.
c.  Unique: The product or service you’re marketing must have a unique twist, something that the competition doesn’t have or can’t get.
d.   Traditional: Although the product must be unique in some way, it cannot be too uncommon. It must be similar to other products on the market that have been sold for years and years.
e.   Valuable: The product or service must be worth its price … and maybe more!

f.    Timely: The product or service must be in high demand right now.

g.  Stable: The product or service must be in high demand later. Take a look twenty years into the future. Will the product or service still be in high demand? If the answer is yes, you have a winner.
11. The product industry A List includes nutritional supplements and health products as well as personal care products, such as skin care, hair care, and body care products.
12. Selecting the right product industry is absolutely critical. This is one of the most important decisions of your career and it should not be taken lightly. Don’t settle for a company that does not match the criteria for “best product industry.” Don’t be hasty; review this chapter again carefully, and then make the right choice.

About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.

Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News! Yoli Australia, Yoli Malaysia, Yoli Indonesia, Yoli Thailand

Daren Falter recently launched a new company called Yoli. We will be introducing an incredible new nutritional formula. The founders of Yoli are Robby Fender, Daren Falter,  Corey Citron, and Michael Prichard. To find out more about The Better Body Care Company  visit www.xanado.biz
Peter Kroesche is one of the  few “hand selected” Leaders that were invited to launch this new company … both here and Australasia. You can benefit by joining us and this fast moving, diversely qualified professional team! With a background in the Administration, Tertiary educated in Finance/Management and notable success in the industry. Peter is interested in you living your best life.
Join this exciting home business opportunity today.
Click Here for more information.

Learn When to Join an MLM Company

Yoli Founder Daren Falter shares that “Timing Is Everything.”

Timing Is Everything in Network Marketing …
Learn When to Join an MLM Company
By Daren C. Falter

“To every thing there is a season, and a time for every purpose under the heaven.”

-Ecclesiastes 3:18

It’s clear that the prophets of the Old Testament understood the power of proper timing, as did the Greeks. In ancient Greece, time was differentiated in terms of chronos and kairos. Chronos relates to the progression of time, while kairos refers to the opportune moment or correct time for something to happen.
In this article I’ll be encouraging you to discover the chronos in each MLM company so you can learn how to identify the kairos and join a company at the right moment in time to maximize your opportunity. We’ll learn about network marketing company lifecycles and the seasons of this lifecycle. I’ll discuss the best strategy for deciding when to join, and I’ll also warn distributors when not to join.
Catchin’ the Big Kahuna
First, allow me to share a personal story that will illustrate the importance of waiting for the right time to join any top company. Several years ago, my wife Sandy and I earned a free vacation to the island of Maui, in Hawaii, through our network marketing company. On our shuttle ride to the hotel, we made friends with Tom and Kristen, a very pleasant couple from Colorado on their way to the same hotel. After a few days of company activities and sightseeing, we got together with our new friends. Tom and I decided we wanted to explore the surf, so we left the women to their shopping. We grabbed our sun block and towels and headed for the beach to enjoy a few hours of body boarding in the warm, turbulent surf near our hotel on Maui’s west coast.
While checking out our body boards, a hotel representative informed us that we would be swimming at our own risk as the waves had increased overnight to ten-foot swells. “Kowabunga,” we shouted with elation as we scurried out into the surf and literally exhausted ourselves playing in God’s natural water park. These were some large waves! Not enough to kill us (we thought), but definitely enough to maim! “Bring it on!” rang our battle cry.
After about twenty minutes of frolicking, we finally got the hang of it. You see, if we waited for the perfect wave, and hit that wave at the perfect time with the right technique, the wave would lift us off our feet, launch us toward the beach, and thrust us forward and downward in a series of three powerful cascading rushes of water, much like a rollercoaster ride. Then the wave would push us up the shore and park us gently at the top of the beach, where we would relax in the sand for a moment, enjoying the nice warm sun. Then we’d suddenly hop up, run back out into the surf, and start the process all over again.
Missing the wave
That, of course, was a description of the ideal experience. You see, it didn’t always work out that way. Sometimes things would not go according to our plans. Sometimes we picked the wrong wave to catch, and then, even if we timed it perfectly, our time and efforts really didn’t amount to much. If we caught a great wave too late, we simply missed out on the thrill ride and were forced to watch as fellow boarders pulled away from us to enjoy the ride.
But the worst case was picking the right wave too early. My first experience of catching the big kahuna too early started off pleasant enough. First, I simply felt my feet pull out from under me, and I enjoyed the sense of weightlessness. Of course, I could tell I was no longer facing up; I could feel myself rolling with the wave, and the sun’s rays kept passing by, over and over again, as if I were tumbling head over heels. Then it happened, that rude awakening of being smashed headfirst into the beach, and then having the powerful momentum of the wave drive me further into the sand, rolling me sideways up the beach. I gasped for air only to get a mouthful of salt water.
As my world came slowly to a halt, I found myself thinking, That was fun. I wonder if there’s a chiropractor in the house. I started to get my bearings and decided to try to see if I could move my extremities. I wanted to see if I’d be in a wheelchair for the rest of my life, or just for today. Just then the second wave smashed into me with enough force to roll me a few feet further up the beach. But then, something really unexpected happened. I got caught in the undertow of that wave and it rolled me back down into the surf only to be thrashed by a third wave which rolled me up … and then back down … and then wave four. I was like a surf yo-yo. I was actually laughing out loud at this point, because there was nothing else to do, all the while taking in more seawater with every chuckle. I must have looked totally ridiculous. I finally managed to crawl up the beach on all fours, far enough away from the undertow that I could rest and thank the lord for his tender mercy in sparing my life yet again.
Will we ever learn?
Now I don’t want you to think me unwise, but no more than three minutes had passed before I was back in the surf, waiting for the next perfect wave. We spent hours out there, risking paralysis, sunburn, shark attack—hey, it’s just part of the game. After a while, Tom and I actually got really good at catching the right waves almost every time, and we even learned how to avoid the beatings. I can’t wait to go back and play some more. Sure, we finished the day with some bumps and bruises, but all we remembered and talked about later were those perfect rides.
I live for catching the wave! To me, it’s not about becoming a millionaire, it’s not about the recognition, and it’s not about the lifestyle; it’s simply about the ride! Who wants to play in the kiddy pool when you have the opportunity to swim in the ocean and ride the big one?
The New Real Estate?
For the last ten years, the commercial real estate market has been cycling up and down throughout the country and throughout the world. Financial experts are often asked, “What is the most important factor in selecting a valuable commercial real estate deal?” Many experts still agree that the three most important keys to real estate success are “location, location, location.” Acquire a high-traffic, convenient, and functional location for a business, and it’s tough to lose.
Today, as we enter the twenty-first century, financial experts are realizing trends have changed. Real estate is cycling again, the stock market is unpredictable, and big companies are downsizing. Network marketing is being called the real estate of the twenty-first century by many top MLM earners who’ve make money at in both industries. However, since network marketers typically work from home and rarely pump money into commercial properties and other unnecessary business overhead, location is not a factor. Network marketers can build their business anywhere in the world with a phone and computer. Therefore, the key to exponential profits in network marketing is not location, but “timing, timing, and timing!”
Please proceed to the next article in the series.
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Daren recently launched a new network marketing company, Yoli, Inc. Daren and his four experienced business partners are excited to introduced the worlds Better Body Company using patented Technology. For more information click here.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News! Yoli Australia, Yoli Malaysia, Yoli Indonesia, Yoli Thailand

Daren Falter recently launched a new company called Yoli. We will be introducing an incredible new nutritional formula. The founders of Yoli are Robby Fender, Daren Falter,  Corey Citron, and Michael Prichard. To find out more about The Better Body Care Company  visit www.xanado.biz
Peter Kroesche is one of the  few “hand selected” Leaders that were invited to launch this new company … both here and Australasia. You can benefit by joining us and this fast moving, diversely qualified professional team! With a background in the Administration, Tertiary educated in Finance/Management and notable success in the industry. Peter is interested in you living your best life.
Join this exciting home business opportunity today.
Click Here for more information.