MLM Insider Secrets to Selecting the BEST MLM
By Daren C. Falter
In his book The Ideal Business, network marketing researcher and author Rod Nichols makes it crystal clear: “Historically, the best products have been nutritional supplements and skin care. They are the most highly consumable and also fit the growing needs of the Baby Boom generation.”5 All of our research points to the health and wellness industry as the top profit industry of this century, literally dominating the direct sales/network marketing landscape. Personal care products are usually a secondary line of products within companies that primarily distribute nutritional products.
No one is following the health trend closer than economist and best-selling author Paul Zane Pilzer, author of The Wellness Revolution. In Pilzer’s book, he states, “If Baby Boomers are spending all this money on things that simply remind them of when they were young, think of how much these boomers will soon spend on wellness products and services that actually make them young or slow the effects of aging. It’s easy to see why boomers are about to add an additional $1 trillion to our economy as they seek to preserve what they hold dearest … Over the next ten years alone, boomers will increase their spending on existing wellness-based services from approximately $200 billion to $1 trillion or more.”6
Faith Popcorn, trend analyst and best-selling author, has an interesting comment on this topic. She states, “Watch the entire food industry change. Food, prescribed in doses, will be preventive medicine. ‘Foodaceuticals’ will blur the edges between drug therapy and nutrition; daily-dose soups or drinks will give you prescribed doses of anti- oxidant beta-carotenes, or therapeutic doses of anti-disease nutritives, or even mood- enhancers.” 7
I’ve included the previous quotes as to not appear bias on this subject. But if you’re not convinced, there’s no need to take my word on this. Simply seek out the economic experts’ opinions on this subject as you make your final choice and I’m convinced that you’ll come to the same conclusion.
Here’s a review of some of the key principles and strategies I use to always select the
BEST product industry.
1. Virtually any product or service can be offered through network marketing. The possibilities are endless. However, most of these industries are not viable and will leave you with disappointing results.
2. Profitability in services will change in the future, but it hasn’t yet. Most services and intangible product businesses are characterized by quick growth for two to three years before they go out of business or experience a major dip in sales. Your first step in choosing the most profitable network marketing program is to eliminate services from your list of considerations.
3. Although the home party plan is a viable home business option, I don’t recommend it to my network marketing clients unless it’s one of the very small number of companies that behave more like a traditional network marketing compensation plan.
4. Network marketing support companies consist of companies who offer products and services designed to support other network marketing companies, like leads generation programs, Web site systems, and phone support programs. These programs are highly volatile and should be avoided.
5. Avoid any product industry involving gasoline, satellite TV, gold coins, CD/DVDs movies or music, sporting goods, vacuum cleaners, home appliances, electronics, search engines, gas, water and sewer, cigarettes, or any other industry that has never been successful in network marketing. Focus on proven industries only.
6. Products marketed through MLM must be unique and exclusive to one company. Commodities are too common and uniform to be considered viable MLM products. Examples of commodities might be oil, electricity, grains (like wheat and barley), metals, pork bellies, orange juice, computer chips, and even bandwidth. Also avoid utilities like electricity, water, gas, sewer, and phone service.
7. Avoid gold and silver programs. No gold coin program has ever survived as a network marketing product. Not only do gold and silver have all the problems of other commodities, but the SEC regulates them. Distributors can easily violate the laws of the SEC while promoting these products, without even knowing the violations.
8. To become a successful network marketer, you must learn how to pick a successful product. There are many reasons for selecting one product over another. However, you must take the focus off of you and your needs, and learn how to select products and services that benefit as many other people as possible. Market to the masses.
9. Success leaves clues! Learn how to study successful business models and take notes on how they do business. Through this process, you will be able to determine what the marketplace is demanding today and what it is not.
10. There are seven fundamental characteristics that must be considered when choosing a long-term wealth-generating product or service. I call them Daren’s Seven Secrets. A product must be:
a. Emotional: The product or service must induce a positive mental or physical change that results in an emotional attachment to that brand.
b. Consumable: The product or service must be regularly used up and replaced on a monthly, weekly, or even daily basis.
c. Unique: The product or service you’re marketing must have a unique twist, something that the competition doesn’t have or can’t get.
d. Traditional: Although the product must be unique in some way, it cannot be too uncommon. It must be similar to other products on the market that have been sold for years and years.
e. Valuable: The product or service must be worth its price … and maybe more!
f. Timely: The product or service must be in high demand right now.
g. Stable: The product or service must be in high demand later. Take a look twenty years into the future. Will the product or service still be in high demand? If the answer is yes, you have a winner.11. The product industry A List includes nutritional supplements and health products as well as personal care products, such as skin care, hair care, and body care products.
12. Selecting the right product industry is absolutely critical. This is one of the most important decisions of your career and it should not be taken lightly. Don’t settle for a company that does not match the criteria for “best product industry.” Don’t be hasty; review this chapter again carefully, and then make the right choice.
About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
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